We are excited to share some inside scoop of just why our flowers last such a long time!
The most important part......our coolers! (Which we have purchased two more coolers for the store as we have grown out of the one we have!)
When shopping for coolers it is so important to purchase good quality FLORAL coolers. There are LOTS of cooler options out there, but the wrong cooler can quickly destroy flowers and lessen their span of blooming.
Floral coolers are designed to keep moisture inside of the cooler. This helps hydrate the flowers and essentially extend their life span. A flower cooler also regulates the temperature of the cooler to a very specific temperature to ensure it properly stops the growth and blooming process of the flowers. To make sure we have the freshest flowers we purchase high end coolers and keep them serviced on a monthly basis!
Second, we do not keep our flowers for more than 5 days. We have a quick turn around time that ensures the time in our store is minimal. This keeps the flower varieties in our store always changing, but also ensures that our flowers go out to our customers at the prime time for blooming and your enjoyment!
Third, we use a process of cutting our stems properly to ensure they are able to gain the nutrients through our water and food mixture. We also use a process on our dry packed roses to pull the air out of the stems so they can quickly start absorbing those nutrients quickly without the fear of an air bubble stopping the nutrients from reaching the bloom!
Fourth, we have the best suppliers in the area. Our flower growers, both local and nationally, make sure we get our stems at the freshest possible times! They get them to us quickly and without damage. Our flowers arrive in the most secure packaging to avoid bruising and crushing of stems and blooms.
How did we learn all this?!?!? I took a very extensive test through the Michigan Floral Association (very few are even able to pass this test) to ensure I knew the very best possible ways to care for flowers and provide the very best to our awesome customers! We are truly passionate about delivering exceptional service and products!
yProm season is upon us and we want to help you understand the different types of flowers you can give during this season!
Prom is such a magical time....oh young love. ;) Picking our dresses or getting fitted for a tux, this time of year is a time to look your best whether you are going with a group of friends or a special someone.
So what is proper floral etiquette during this event?
So you are a young man taking a young lady to prom, she may or may not be your girlfriend, but it is still proper to bring her flowers and you have a few options! First, you can stick with the traditional wrist corsage for her to wear around her wrist. This is a nice option because she won't have to pin anything to her fragile dress or she won't have to carry flowers around for the evening. But the flower options don't stop there!
A new trend is to bring a bouquet to her when you pick her up for the big dance! A nice loose wrap bouquet that she can put into a vase and enjoy for the entire week after the big night.
Now, last, but not least the biggest up and coming trend is the Nosegay bouquet (shown above), also known as "tussie-mussie", is making its appearance on the scene. A Nosegay is a small bouquet, often adorned with jewels or pearl. They are fragrant in scent and small enough to carry around for the evening. These are often hand-tied and wrapped with beautiful ribbon. Perfect size for a young lady to carry around for photos before and during the dance.
Now for the young ladies who have a young man that is taking them to the dance. It is proper etiquette to bring that young man who is taking you to the dance flowers. :) The traditional option is to bring your date a boutonniere. Boutonnieres are a group of small flowers or a single stem that is wrapped and prepared for easy attachment to the shirt or jacket that your date may be wearing. These often coordinate with the dress and tie/bow tie colors for your evening. However, we have noticed more often that dates are going with bright and vibrant colors for a SPLASH of color rather than coordinating.
The best part about all of this?!?! You can do order and personalize these awesome floral options! If you have any questions always call your local certified florist for advice on the right option for you!
Cutting a stem...the right way!
Did you know there is a correct and incorrect way to cut your flowers stems?!?! Well, there is a correct way and we are going to share with you how to correctly cut your stems and why!
As you can see in the photo above all of our stems are cut on an angle, that wasn't done by mistake! To allow water (and not air) to properly flow into the base of a stem it is suggested that you cut on an angle. If a stem is cut flat across the bottom it can sit at the bottom of a vase and it will not allow the water to flow into the stem. YIKES! Every flower needs water! ;)
It is also important to ensure that all of your cutting tools are properly cleaned prior to cutting stems. Dirty tools can carry bacteria that can transfer into your water and onto your flowers. This will kill flowers much faster and we want to enjoy them for as long as possible!
When using a pair of scissors or a knife, make sure your blade is sharp. Dull cutting tools can damage the stem and cause it not to intake water as easily as it should be able too. Crushing the stem will not allow water into the base of the flower.
Now that you know how to properly cut stems run out and buy that beautiful bunch of flowers you have needed for your dinning room table. See your local florist for the freshest flowers on the market!
Wow. Here we are at the beginning of this new adventure! And it all started with this water color logo....
I usually capture most of my milestone moments within pages of journals or photo albums, but have decided that this is an adventure that I want to share! Why not? We thought starting this blog would be a fantastic way to share some of our tips and tricks that we have learned over the past year and also some of the new things we learn each day!
Who are we? My name is Sarah Knash. In 2016 I joined a friend to open a retail store in Downtown Otsego called Marketplace at Mezzo. Shortly after the store opened we got into the floral business. It grew quickly! Then in May of 2018, I decided to become a Certified Florist and took a CRAZY long test at Michigan Floral Association. I am so glad I took that test. It has given me the knowledge to begin our new store (along with a few failures, a lot of rookie mistakes, and some really great people!)
My partner (in crime) is Angela Carlson. She was hired in August of 2018 as a barista at Mezzo Coffee House which was right next door to the store I managed. While she was working there I fell in love with her personality and her positive vibe! You know those people, the ones you want to surround yourself with? The ones that make you laugh until your side hurts? Well, that is Angie. I quickly convinced the owner of Mezzo to share her with me. She just fit so well at Marketplace at Mezzo!
Just when we thought we had figured it all out.....a surprise! In January of 2019, the owners of Marketplace at Mezzo offered an opportunity to purchase the store! We were so nervous, but so excited!
So here we are....just two gals in the midst of starting a new store.
So what is The Petal Company? Well, we are a retail store that includes a full service floral shop! We do everything from weddings to sympathy work and everything in between! :) One of our favorite parts about owning a floral shop...we LOVE deliveries! To see the smiles and surprised looks on peoples faces make our day! We also have several merchants, who are local, that are helping to make our store possible! They are a group of wildly talented people who are willing to share their gifts with our community!
We plan to open in April 2019! Only a few weeks away! We received the keys to the new building (located right next door to our old location) on March 1st and quickly got to work! LOTS of painting and lots of cleaning...but we are getting so close! We can't wait to share it all with you! Stay tuned for more info as we get closer. Be sure to LIKE our Facebook page (@thepetalcompanyotsego) and Instagram page (@the.petal.company) to stay up to date on all the latest info!